SG Support Profile in Philippines
Operations in the Philippines began in March 2018 and SG Support is partnered with 6 great causes as of December 2020.
Unit 1502, 15th Floor, Antel 2000 Corporate Center, 121 Valero Street, Salcedo Village Makati City, 1227 Philippines
With one of the strictest lockdowns across our South East Asian markets, our non-profit partners in the Philippines have had some success in maintaining their overall base. With minimal loss of donors through the lockdown periods, our non-profit partners in the Philippines were decisive in their next steps and those with active Face-to-Face agencies were able to restart the search for new donors faster.
Throughout the course of the year, the attrition rate of donors choosing to stop their donation held stable, which allowed for non-profits to understand the quantum difference required to maintain their donor bases against the backdrop of the pandemic.
Moving into 2021, non-profits in the Philippines would need to consider their short term vs. long term donor base requirements in order to focus efforts.
2020
Highlights
- Agility of charities in embracing alternative acquisition channels, such as Telemarketing and Digital.
- Resilience of the donor bases, as there was no mass exodus of donors via cancellations against the backdrop of the pandemic.
- Our SG Support client portfolio increased and we welcomed a new partner to our SG Support family.
Challenges
- Disruption to contact centre operations at the start of the quarantine, too sudden and very strict rules in place.
- Economic pressures caused by the pandemic increased the difficulty of acquiring new pledges.
- Disruption to transaction processing due to banking infrastructure brought on by strict and sudden quarantine.
Growth over the years
Active Base
Number of donors actively contributing gifts as of Year-End
Net Growth
Donor base growth from the Start of the Year to Year-End
Approval Rate by First Debit
Percentage of donors successfully transacted on their first debit
Approval Rate by Anniversary
Percentage of donors successfully transacted on their second debit and onwards
Donations Processed
(PHP)
Total donations generated for non-profit partners in PHP
(USD)
Total donations generated for non-profit partners in USD
2020 in Numbers
51%
Donor Ratio
Percentage of Donors Cancelled over New Donors acquired
PHP 755
USD 16
Average Gift PHP / USD
Average monthly contribution (gift) per donor
30 months
Average Lifespan
Average number of months a donor will give to a cause they love
PHP 19,818
USD 413
Lifetime Value (LTV) PHP / USD
Estimated total contribution of a donor to their chosen cause
2021
Outlook
Moving into 2021, non-profits in the Philippines would need to consider their acquisition goals in terms of short-term vs. long-term gains, whilst making room for further refinement in retention activities.
Some activities that non-profits in the Philippines might consider (not limited to) when looking at both acquisition and retention activities:
- Review recruitment policies of younger donors and different payment methods (volume vs. value).
- Support recruitment channels in optimising their sign-up sites.
- Look into additional gift campaigns to make up for missed donations.
- Continuous/further testing of alternative fundraising channels.
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Who is SG Support?
SG Support exists to make fundraising easy for charities by working in partnership to acquire new donors, retain existing ones and win back those who have left. We do this through our complete suite of services that range from providing data-driven strategies, consultancy and ensuring the smooth running of the operational aspects of payment processing, contact centre and financial reporting.
Since our establishment in 2002, we have grown to become the world’s largest fundraising agency working with 70 charities in more than 14 countries, managing over 3 million donors.
