The early part of 2022 still posed difficulties for acquisition with COVID restrictions and natural disasters adversely affecting the economy and livelihoods. Fortunately, towards the later part of the year with health and safety restrictions relaxed and society opening up, face-to-face fundraising quickly came back on track. However, new donor acquisition remained limited in the Philippines with only one major recruiter in the market.
Despite this, selected large non-profits managed to grow their donor bases. Moreover, the implementation of additional retention touchpoints for some charity partners saw tangible benefits such as better segmentation and reach rates on upgrade calls. First debit approval rates improved significantly, no doubt buoyed by the decision to focus on credit cards as a payment method, while anniversary approval rates remained healthy.
Percentage of donors successfully transacted on their first debit
2022
2021
2020
Percentage of donors successfully transacted on their recurring debits
2022
2021
2020
2022
USD 5,884,570
2021
USD 5,451,463
2020
USD 5,560,723
New Donors
Average Lifespan
Average Gift
USD 19
Lifetime Value (LTV)
USD 420
In 2023, new donor acquisition is expected to remain a challenge, requiring charities to double up on donor retention efforts in order to drive sustainable income. New recruitment teams are expected to enter the market and provide a small boost. Non-profits are recommended to diversify their acquisition strategies, including leveraging on telemarketing, digital acquisition as well as peer-to-peer fundraising.
