In 2022, Thailand’s biggest challenge was sustaining face-to-face acquisition volumes in the face of an economy that had not fully recovered from the effects of the pandemic. At the same time, new donor recruitment was limited to credit card sign ups because of ongoing reject issues with debit cards (that were caused by the switching off of the auto-debit feature by banks in late 2021).
On the upside, first debit success rates recorded an uptrend and new donors were recruited at higher average gifts, although LTV remained under pressure as an effect of high attrition and lower giving life spans.
Percentage of donors successfully transacted on their first debit
2022
2021
2020
Percentage of donors successfully transacted on their recurring debits
2022
2021
2020
2022
USD 12,922,140
2021
USD 13,527,275
2020
USD 19,237,788
New Donors
Average Lifespan
Average Gift
USD 18
Lifetime Value (LTV)
USD 346
The return of tourism to Thailand is expected to positively impact the economy and generate momentum which could influence better acquisition volumes as well as lower attrition. Our operational teams are also geared to support our charity partners with the planning and implementation of third-party platform integrations with some of our key charity partners in the market.
