HONG KONG

Population size: 7.6 million
GDP: USD 363 billion

HONG KONG

Population size: 7.6 million
GDP: USD 363 billion

2021

Summary

Fundraising activities in Hong Kong were among the least impacted by the coronavirus pandemic, a trend that continued from 2020 into 2021. Hong Kong had the highest recurring debit approval rates and one of the highest first debit approval rates among SG-partnered markets. However, disruption came in the form of political unrest. In spite of this, charities were able to continue with face-to-face fundraising consistently. Relatively consistent donor acquisition numbers, coupled with a steady attrition rate, meant our Hong Kong nonprofit partners were able to maintain a positive donor base growth throughout the year.

Payment Success Rates

First Debit
Approval Rate

Percentage of Donors Succesfully Transacted on their first debit

Anniversary
Approval Rate

Percentage of Donors Succesfully Transacted on their second debit and onward

2021

93%
97%

2020

91%
97%

2019

89%
97%
First Debit
Approval Rate

Percentage of Donors Succesfully Transacted on their first debit

Anniversary
Approval Rate

Percentage of Donors Succesfully Transacted on their second debit and onward

2021

HKD 54,094,293

USD 6,937,593

2020

HKD 57,868,824

USD 7,463,342

Donations
Processed

Total donations generated for nonprofit partners.

2019

HKD 40,874,986

USD 5,271,647

2021
In Numbers

HKD 180
USD 23
Average Gift
HKD/USD
HKD 4,217
USD 541
Lifetime Value (LTV)
HKD/USD
34
Average Lifespan
(Months)
10,441
New Donors

2022
Outlook

Political unrest, perhaps more so than the coronavirus pandemic, posed a significant challenge for Hong Kong nonprofits, which curtailed budgets and halted street fundraising from time to time. Strong partnerships with new face-to-face recruitment agencies played an important role in contributing to new donor acquisition numbers. In 2022, charities in Hong Kong can focus on building alternative acquisition channels to supplement face-to-face donor recruitment in the event of any further halts. In addition, they can look to strengthen donor loyalty programmes and activate donor reactivation campaigns to revive lapsed donors through an omnichannel approach, combining digital acquisition and telemarketing.

2022

Outlook

Political unrest, perhaps more so than the coronavirus pandemic, posed a significant challenge for Hong Kong nonprofits, which curtailed budgets and halted street fundraising from time to time. Strong partnerships with new face-to-face recruitment agencies played an important role in contributing to new donor acquisition numbers. In 2022, charities in Hong Kong can focus on building alternative acquisition channels to supplement face-to-face donor recruitment in the event of any further halts. In addition, they can look to strengthen donor loyalty programmes and activate donor reactivation campaigns to revive lapsed donors through an omnichannel approach, combining digital acquisition and telemarketing.

Unit 2002, 20/F, The Hennessy 256, Hennessy Road, Wan Chai, Hong Kong.