Population size: 23.9 million
GDP: USD 668 billion
Face-to-face recruitment was brought to a near halt in Taiwan due to a partial lockdown in mid-2021. However, donor acquisition seemed to recuperate, albeit slowly, ending the year on an uptrend.
Despite the setback, Taiwan’s first debit and recurring approval rates, which are among the highest in the region, remained steady throughout the year. Given this, it helped hold donor base and income streams steady. In addition, we welcomed MSF, also known as Doctors Without Borders, into SG’s fold, where we will be supporting them with telemarketing and DRTV campaigns to drive regular giving.
TWD 274,980,851
USD 9,921,584
TWD 234,331,901
USD 8,363,306
Total donations generated for nonprofit partners.
TWD 114,222,695
USD 4,076,608
In 2022, our nonprofit partners in Taiwan will be looking to support their face-to-face acquisition partners in scaling up recruitment to pre-lockdown levels. With robust donor acquisition prospects and excellent approval rates driving optimism in the acquisition space, charities in Taiwan can look to focus on optimising retention strategies to increase donor loyalty and realise incremental gains from their existing databases. Charities can also consider allocating some budget towards testing alternative acquisition channels, such as telemarketing and digital fundraising.
In 2022, our nonprofit partners in Taiwan will be looking to support their face-to-face acquisition partners in scaling up recruitment to pre-lockdown levels. With robust donor acquisition prospects and excellent approval rates driving optimism in the acquisition space, charities in Taiwan can look to focus on optimising retention strategies to increase donor loyalty and realise incremental gains from their existing databases. Charities can also consider allocating some budget towards testing alternative acquisition channels, such as telemarketing and digital fundraising.
11049 臺北市信義區松勤街86號6樓 6F, No 86, Songchin Street, Xinyi District, Taipei City 11049, Taiwan.