Population size: 1.4 billion
GDP: USD 2.66 trillion
Despite a severe and prolonged lockdown as well as banking regulation changes by the Reserve Bank of India (RBI), India had the highest donor base growth among SG-partnered countries in 2021. Logging impressive new donor acquisition numbers and some best-in-class regular giving approval rates, India remained a crucial and dynamic fundraising market. Our charity partners were quick to respond to environmental challenges and coupled with committed third-party fundraisers and retention support from SG Support, 2021 proved to be a challenging yet surprising year in India.
However, attrition remains a challenge that was exacerbated by the economic impact of the coronavirus pandemic as donors diverted their disposable incomes towards savings. Additionally, RBI rule changes, which require platform compliance and multiple pre-and post-transaction notifications, resulted in a significant and ongoing disruption to the processing of card-based monthly pledges.
INR 804,254,198
USD 10,795,504
INR 701,848,618
USD 9,604,096
Total donations generated for nonprofit partners.
INR 417,390,155
USD 5,711,567
In 2022, charities will start to feel the pinch as the impact of the banking rule changes on donor attrition, specifically card-based recurring donors, becomes more evident. The development sector is resting the prospect of acquiring card-based pledges temporarily until there is more clarity around credit cards as a channel for setting up standing instructions. Our nonprofit partners will then need to focus on adapting donor acquisition and retention practices that comply with these changes. Charities will have to consider looking into dedicating resources towards acquiring bank account donors, retaining existing donors, and recovering those who have lapsed or opted out.
In 2022, charities will start to feel the pinch as the impact of the banking rule changes on donor attrition, specifically card-based recurring donors, becomes more evident. The development sector is resting the prospect of acquiring card-based pledges temporarily until there is more clarity around credit cards as a channel for setting up standing instructions. Our nonprofit partners will then need to focus on adapting donor acquisition and retention practices that comply with these changes. Charities will have to consider looking into dedicating resources towards acquiring bank account donors, retaining existing donors, and recovering those who have lapsed or opted out.
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